Vodafone’s ‘Digital Super Towns’ campaign

WPI has continued to work with Vodafone following the successful launch of the first ‘Digital Super Towns’ report last year, building on the innovative concepts the first report proposed.

Our team continued to develop the economic analysis and policy ideas presented in the first report, producing a new report which analyses how towns and cities throughout the UK can retain graduates within the locality. The new report, entitled ‘Brain Gain: How to attract, retain and reconnect digital talent‘, focuses extensively on the burgeoning digital economies of Tees Valley, Greater Manchester and the West Midlands.

The campaign has engaged with senior policymakers from central government and the devolved Combined Authorities, providing them with a policy provision to unlock further digital and economic growth.