The disruptors: how new lobbying firms are rebooting the old order

In recent years, the UK public affairs industry has resembled the Premier League before Leicester City took the title. A host of heavyweight agencies have dominated proceedings by bossing pitch lists and attracting the top talent.  In short, the hierarchy in the lobbying agency world has been settled for some years now. But could a host of new outfits be about to shake up the old order?

WPI Strategy is appearing on public affairs pitch lists with increased frequency, say industry figures. Like many of the new players, the outfit set up by former Number 10 man Sean Worth and ex-Policy Exchange communications director Nick Faith claims to do far more than traditional public affairs. In particular, it puts a heavy emphasis on developing policy ideas for clients.

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