Atos: The Great British Enterprise Opportunity report & campaign
WPI have worked with the major European IT services provider Atos on a new report which aims to help unlock enterprise opportunity across the UK. The report, entitled The Great British Enterprise Opportunity, found that a quarter of would-be entrepreneurs, approximately 70,000 people, are put off starting a business due to the complexity of the process.
The report, authored by WPI associate economist Steve Hughes, advocated for the establishment of Enterprise Accounts. These accounts would operate in a similar manner to the highly successful ‘Pensions Dashboard’ and provide a digital platform which contained all the details necessary to start-up a business.
The campaign received nation-wide coverage, from major publications including The Telegraph and City AM.