WPI Strategy publishes new polling examining where the centre ground is in British Politics

WPI Strategy has published new polling which examines where the centre ground is in British politics ahead of an event we are hosting this evening with Nick Timothy, Claire Ainsley and Katy Balls.

The polling of 2,000 people by YouGov reveals that the Labour party and Keir Starmer are perceived to be much closer to the centre ground than the Conservatives and Rishi Sunak, in particular on the most salient political issues of the day - the economy, the cost of living and healthcare. 

By contrast, on cultural issues such as immigration, pride in British history, and debates around transgender rights, the Conservatives are more in-step with the views of the public than Labour.

The polling shows Labour is beating the Conservatives in every voter group under 65, both male and female intentions, and in every country and region.

However, of consequence to both parties is the large proportion of people who were undecided, with nearly 1 in 5 (19%) of respondents saying they were undecided and a further 14% saying they would not vote. For both parties, the undecided still simultaneously present the biggest risk and opportunity to their electoral success

Our research was cited in The Times.

People sometimes talk about Left and Right in politics. Where would you place yourself on the following scale where 0 means ‘Left’ and 10 means ‘Right’?

Which of the following do you think are the most important issues facing the country at this time? Please tick up to three.

Some people think that the UK should allow “many more” immigrants to come to the UK to live and others think that the UK should allow “many fewer” immigrants to come and live here. On a scale of 0 - 10, where 0 means allow many more and 10 means allow many fewer, where would you place your own views?